why breastfeeding is political

If a multinational company developed a product that was a nutritionally balanced and delicious food, a wonder drug that both prevented and treated disease, cost almost nothing to produce and could be delivered in quantities controlled by consumers' needs, the announcement of this find would send its shares rocketing to the top of the stock market. The scientists who developed the product would win prizes and the wealth and influence of everyone involved would increase dramatically. Women have been producing such a miraculous substance, breastmilk, since the beginning of human existence, yet they form the least wealthy and the least powerful half of humanity.


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The Department of Health and Human Services (HHS), bowing to political pressures, restricted important public health messages from reaching Americans on two occasions. In 2007, media outreach regarding the release of a comprehensive scientific report highlighting the health benefits of breastfeeding was blocked by HHS political appointees. Previously, in 2004, lobbying efforts by the infant formula industry persuaded HHS to soften pro-breastfeeding messages in a nationwide advertising campaign designed to increase rates of U.S. breastfeeding mothers.


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Breastfeeding promotion has increased significantly over the past decade. Starting with a CDC-administered Lactation Support Program initiated in 1996 to facilitate pumping and storage, the US Department of Health and Human Services then teamed up with the Ad Council in 2004 to launch the National Breastfeeding Awareness Campaign.
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In 1998, looking to increase the low rates of U.S. breastfeeding mothers, then-Surgeon General David Satcher requested that HHS develop a scientific evidence-based plan of action. This report, "Blueprint for Action on Breastfeeding," was released in October 2000 and includes a set of recommendations to meet 2010 goals of increasing the percentages of U.S. mothers that initiate breastfeeding to 75%, and those that continue to breastfeed at 6 and 12 months postpartum to 50% and 25%, respectively.1

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As revealing as "Freakonomics", shocking as "Fast Food Nation" and thought provoking as "No Logo", "The Politics of Breastfeeding" exposes infant feeding as one of the most important public health issues of our time. Every thirty seconds a baby dies from infections due to a lack of breastfeeding and the use of bottles, artificial milks and other risky products. In her powerful book Gabrielle Palmer describes how big business uses subtle techniques to pressure parents to use alternatives to breastmilk. The infant feeding product companies' thirst for profit systematically undermines mothers' confidence in their ability to breastfeed their babies. An essential and inspirational eye-opener, "The Politics of Breastfeeding" challenges our complacency about how we feed our children and radically reappraises a subject which concerns not only mothers, but everyone: man or woman, parent or childless, old or young. It is the 3rd fully revised and updated edition. --This text refers to an alternate Paperback edition.

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"The Politics of Breastfeeding" challenges our complacency about how we feed our children and radically reappraises a subject which concerns not only mothers, but everyone: man or woman, parent or childless, old or young.



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